Why Local SEO?
Local SEO is a perfect solution for small businesses. It enables companies to promote their products and services to local customers at exactly the time they are looking for such offerings. Local SEO services can help bring relevant traffic, nurture customer relationships and increase sales conversions.
What is the difference between organic SEO and Local SEO?
Some businesses are not looking to attract customers from all over the nation. Many businesses such as healthcare, dental, and law practices, or service-related or franchise businesses like plumbing, repair, restaurants whose focus is on attracting customers in their local area.
Local SEO requires a different approach than strategies used for national or “organic” SEO. Google looks for specific variables which influence their ranking of your website for local SEO.
- 1 in 3 queries that people type into a Google search bar are about local places, services etc.
- 92% of searchers select businesses on the first page of local search results.
- Nearly 1/3 of all mobile searches are related to location.
- 18% of local smartphone searches led to a purchase within one day.
Your small or medium sized business may not be able to compete with larger brands on a national level, but you can dominate your local market by taking advantage of local search optimization. Let Overbrook Marketing show you how.
If you are looking for SEO firms in Colorado Springs or Denver you don’t want search results listing several firms from Chicago, Illinois. That’s where Google steps in. Google’s search algorithm is able to detect when search queries and information are local to the user. Since Google favors local results, it is essential to include local SEO on your website in order to be visible to your audience.
Geographically Specific Keywords
As you probably know by now, Google is smart and can determine the kind of information you are looking for just by the way you perform a search query. By targeting geographically specific keywords, you have the advantage of not having to compete with larger businesses for highly competitive keywords. Geographically specific keywords are usually searched on when people are ready to act, which means that they have a much higher conversion rate than keywords of higher competition.
Our expert team at Overbrook Marketing is ready to help your business grow to its fullest potential. By creating and optimizing your business listings in local search engines, your business can become a market leader in your industry.